Identify traffic-stealing competitors
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Consumer behaviors and expectations have changed more in the past twelve months than ever before. The significant and rapid shift from brick-and-mortar to online platforms has your customers demanding seamless digital experiences, relevant messaging, competitive pricing, and smooth delivery.
The only way to meet these demands is by strategically deploying cutting-edge marketing technologies, paired with a commitment from marketing ops teams to evolve. The changes we saw in the past few years are not going away.
Are you and your organization prepared for what comes next?
Join us online at The MarTech® Conference to explore these essential changes, challenges, and opportunities and discover how senior marketers like you can succeed. You’ll unlock expert-led presentations that deliver actionable tactics and proven strategies — and discover time-saving solutions that deliver measurable ROI.
Discover how attending MarTech can help you become a master of marketing in the digital age.
Marketing artificial intelligence (AI)
Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report.
Join us online March 25-26 for free to unlock a brand-new experience designed to inspire, inform, and engage like never before.
Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result.
We’re looking for brand marketers and industry experts to speak on a variety of marketing and marketing technology topics.
B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins.
Unlock the entire MarTech experience, online September 24-25, for free. No hidden fees, no travel headaches, no time out of the office.
For Cortico-X's Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes.
Marketing artificial intelligence (AI)
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference.
Alicia Arnold will be joining us at the MarTech Conference to talk about the metrics of customer experience.
Justin Sharaf will be leading the MOps panel at The MarTech Conference, discussing how teams should be preparing to use AI.
Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference.
Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP.
Marketing operates in a complex, volatile environment and your thinking needs to reflect that.
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.
Top five predictions for what will remain unchanged about marketing technology in the next ten years.
ABM has the potential to improve both marketing and sales operations.
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks.
First-party data is more important than ever in a digital-first world.
What are the strengths and weaknesses of different data providers?
The best ABM strategies go beyond targeting the most obvious accounts.
Your brand's marketing ops department isn't complete without WebOps.
65% of customers say a positive brand experience is more influential than great advertising.
High-quality, personalized brand experiences are what customers expect in today's digital landscape.
When impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands.
With so many customer touchpoints, email marketers need automated solutions to meet their needs.
CTV offers plenty of new ways to drive leads.
Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help.
Aligning ops teams is critical to implementing a buyer-first strategy.
Your brand's demand generation success relies on the strength of your site's technical foundation.
Building customer trust is vital to the success of any brand. Here's how marketers can increase trust without sacrificing something just as important -- privacy.
Hold on to your strategic goals and change your tactics to achieve them.
Speakers at The MarTech Conference's day two keynote say it's past time to put the horse in front of the cart.
Buyers are on “the customer journey of a lifetime" coming off of a two-year period where digital became dominant and relationships were forged behind screens.
Plus, don't forget to register free for MarTech.
We've taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions.
The great thing about digital marketing is that you can measure everything. That is also the terrible thing about it.
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free.
Data management platform (DMP)
Gone are the days of assumption-based marketing. To succeed in today's environment, marketers need data-driven strategies.
How marketers can adapt their data strategies to third-party cookie deprecation.
Understanding customer behavior is vital to enhancing experiences.